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September 4, 2013
By: TOM BRANNA
Editor
Gillette Prestobarba/Blue is the latest P&G brand to join the CPG giant’s lineup of billion-dollar brands, surpassing $1 billion in sales globally. Marketed in Latin America, Eastern Europe, the Middle East and Asia, Prestobarba/Blue was first launched in 1974 as a safer, better performing disposable razor than old-fashioned razors. Today, 250 million men around the world use Prestobarba/Blue....
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